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Bridging the Barriers: Competing in a Global Marketplace

CSA Annual Conference June 12-15, 1994 Eaton Centre Marriott Toronto, Ontario


The Barriers Are Coming Down... The spotlight on NAFTA and the latest round of
GATT negotiations confirms the importance of trade in todays global economy.
The emphasis is not only on reducing tariff barriers to cross-border and
international trade, but on removing the non-tariff barriers posed by
differing standards, test requirements, environmental codes, or quality
requirements.  Stumbling blocks also exist if companies find it too costly or
difficult to launch their products and have them accepted in new markets.
Boost International Competitiveness To help organizations meet the challenges
of the global marketplace, CSAs 1994 Annual Conference will explore some of
the key mechanisms that are available for  bridging the barriers to enhanced
trade.

These mechanisms include:

∙harmonized standards;

∙mutual agreements to reduce duplicate testing;

∙one-stop testing of products to both Canadian and U.S. standards;

∙flexible services, such as category certification, that  streamline the
certification process;

∙quality registration to the internationally accepted ISO 9000 series of
quality standards;

∙environmental management programs that are attuned to North American and
international initiatives and  requirements. The Inside Track from CSAs Global
Partners This keynote session will help participants increase their knowledge
of the international arena. This presentation will feature CSAs partners, who
will give you the inside track on current and anticipated developments that
may affect your trading ventures.

Strategies for Success " Half-Day Workshops These workshops will focus on CSA
programs and services that can make it easier and more cost-effective to
export products or expand into new markets.

Dont miss out on this unique opportunity to:

∙discover the latest developments in global standardization;

∙reduce costs and increase the efficiency of your operations;

∙tap the ideas and experiences of peers and experts who are familiar with the
demands of the international  marketplace.

We would like your input to make sure these workshops are of the widest
possible interest.  Please consult the attached form and indicate the topics
you consider most useful.  Your choices will help us determine the content of
our half-day sessions.

Participate in a  Town Hall Discussion Delegates can also gain insights through
a  town hall session hosted by Joseph Mangione, Chairman of the Board, and
John Kean, President and Chief Executive Officer of CSA.  This session is your
opportunity to ask questions and discuss key issues in an open forum.
Potential topics include the role of standardization and conformity assessment
in reducing non-tariff barriers, international competitiveness, and strategic
planning.

Spark Ideas in a Dynamic Setting Toronto, the site of this years Conference,
offers an exciting, big-city ambience for sparking ideas and focusing on
global issues.  The Conference schedule will allow ample opportunity for
networking in this dynamic commercial and cultural centre.

CSA " Celebrating 75 Years of Leadership This year CSA celebrates 75 years of
bridging the barriers between industry, government, and the public " 75 years
of finding common solutions to issues involving public safety and progress in
industry.

Although circumstances and issues have changed over this time span, one
constant in CSAs history has been the commitment to facilitating trade.  CSA
actively promotes the harmonization of standards and the mutual acceptance of
test data to help ensure that markets are open and the rules for trade are
transparent.  As trade is liberalized, CSA programs and services will continue
to respond to the needs of customers and members in marketing products in
Canada, North America, and the world.

Join us in Toronto on June 12-15, 1994 for timely discussions, practical
workshops, and lively networking activities in this special year.  Well be
pulling out all the stops to make this anniversary a truly memorable occasion.

Receive the complete conference program by contacting:

CSA Conference Services Tel:  [phone] Fax: [phone]

or any CSA office across Canada and overseas.

CSA Offices Moncton, NB Tel:[phone] Fax: [phone]

Montreal, PQ Tel:  [phone] Fax: [phone]

Toronto, ON Tel:  [phone] Fax: [phone]

Winnipeg, MB Tel:  [phone] Fax: [phone]

Edmonton, AB Tel:  [phone] Fax: [phone]

Vancouver, BC Tel:  [phone] Fax: [phone]

Brussels, Belgium Tel:  [phone] Fax: [phone]

Tokyo, Japan Tel:  [phone] Fax: [phone]

Taipo, N.T. Hong Kong Tel:  [phone] Fax: [phone]




Help Us Choose the Workshop Topics

The following are subjects that are being considered for the Annual Conference
workshops. Please indicate the individual topics that interest you the most.
We need to hear from you by March 31, 1994 to take your preference into
account.

Quality-Related Topics Quality registration: how to become ISO 9000-registered


∙Quality registration: how to market your quality registration to customers

∙ISO 9000 Update: revisions to the ISO 9000 standards and a preview of CSAs ISO
9000 Forum in September

∙ISO Quality Management Committee: CSAs role in administering this
international committee and Canadas input into international initiatives

Environmental Management CSAs voluntary guidance documents on environmental
∙management for all types of organizations, focusing on the cornerstone of the
series, the Guideline for a Voluntary Environmental Management System

∙Other guidelines in the series (e.g., environmental auditing, life cycle
assessment, environmental site assessment, green procurement)

∙ISO Environmental Management Committee: CSAs role in administering it, Canada's
input into international initiatives, and documents in development

Certification Certification requirements in Europe and the U.S.


∙Mutual recognition agreements to eliminate duplicate testing, such as the CB
Scheme

∙CSA Certification to Canadian and U.S. Standards: the NRTL and NRTL/C Mark

∙CSA services that can speed up the process of developing new products or
getting products to the marketplace

∙Accessing the European, U.S. and Mexican markets: regulatory requirements and
how to meet them

Standards A harmonization update


∙An introduction to IEC standards and their impact on product certification and
manufacturing processes

∙The changing role of members on standards development  committees

∙The standards production process, including techniques of  writing and editing
documents effectively; CSA resources that can increase committees efficiency
and productivity

∙Standardized terminology: international protocols that are being developed to
standardize technical terms

Electronic Publishing The latest developments in the electronic delivery of
∙standards

∙SGML (Standardized General Markup Language)

∙An update on CSAs electronic information products

∙ISO/IEC perspectives on electronic products

For Purchasing Agents The CSA Mark: case studies and input from retailers on
∙how  to promote products that bear the CSA mark

∙CSA guidelines that are being developed on green  procurement

∙CSAs environmental labelling guidelines, including a briefing  on common
environmental terms and their use in environmental claims

Other Topics Please note any other topics that you think would interest a wide
number of CSA members.


Please mail or fax this form to:

Hazel Pearson CSA Conference Services 178 Rexdale Blvd. Rexdale (Toronto),
Ontario M9W 1R3 Fax:  [phone]